In short, the crisis was a result of greed and foul play. The Great Recession started with the boom and then burst of the US housing bubble, caused by the sub-prime scandal. The last recession, in 2008-2009, is called The Great Recession, as it was the most significant downturn since the Great Depression in the 1930s. We have ours, the next generation will have theirs.’īefore we get into that, let’s look at the villains of the last recession, since we need something to compare with something that will help us understand how media, marketing and companies are affected. Jamie Russell writes in Book of the Dead: The Complete History of Zombie Cinema (2010): ‘The monsters that dominate any particular culture or period offer an unusual insight into the specific fears and anxieties that characterize that historical moment.’Īnd Colson Whitehead writes in the Zombie novel Zone One (2011): ‘The times make their monsters. There are countless books and scientific papers written on film villains and what they represent, especially about zombies and how they have mirrored our fear of everything from nuclear apocalypse to SARS, swine flu or letters filled with anthrax. The latest Bond film was about a villain spreading a virus wearing an Asian mask. Licence To Kill in 1989 plotted a cocaine crook as drug lord Escobar peaked. View To A Kill in 1985 starred a microchip villain, the same year we saw the rise of Silicon Valley. Moonraker premiered in 1979, the same year the NASA space shuttle programme launched. Something everyone, regardless of where you live in the world, can relate to. So the threat, the villain, must reflect something in the zeitgeist. Bond films are designed to work in every market. Like the James Bond franchise, for example. There is a demand.Īnd the more popular the piece aspires to be, the more it relies on contextual relevance. Film, art, fashion, food are typically reflections of their time.
So what is the idea whose time has come at the beginning of 2023?Ī good place to look for clues is in popular culture.
Or as Victor Hugo famously concluded: ‘No one can resist an idea whose time has come.’ Success depends on our ability to understand what ideas are in demand. The creative industry operates in the market for ideas.
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